“I should start by being honest: photography is not my passion. I love taking photos, I love my silly attempts to make my clients warm up to my camera, I love seeing my client’s faces as they view their galleries of images- I love so many aspects of photography. But again, it is not my passion. It does help fuel one of my passions though: making a difference” – Amy Meyerott 2/7/12
If you have read my “Lets Get Personal” section, you have seen this statement before. Photography was never my passion. It was never even in the running. Until yesterday. 2/22/12. I had a groundbreaking moment, and my life will never be the same. I have been to conferences. I have gone to church revivals. I have seen and been a part of those incredible moments when you say, “I am going to make a change for the better”. A few months later, you have forgotten all about that conference. You have lost that passion. This is not that. I found what I believe is my calling in life yesterday. It was like the skies parted, God spoke, and it all fell together. By my last session of the day, I didn’t think I could handle anymore. I was so spent- emotionally and physically exhausted (AT A PHOTOGRAPHY CONFERENCE) that I was too tired to walk all the way to the class I signed up for and stumbled into a session I never had any intention of going to. That session solidified everything. I was meant to be there. As soon as I got out of class, I immediately called and poured my heart out to my husband- my biggest supporter and one of my biggest critics. He supported it all. EVERY. WORD. Not only did he keep from laughing at my HUGE goals, he believed I could achieve them… and I am going to.
When rebranding, if you have a graphic designer who knows anything about marketing at all they will ask you the following questions: What makes you different? What do you have that no one else does?
When I was asked this question. I had NOT ONE ANSWER. I got one at my very first session at WPPI2012 when I listened to Zach and Jody speak, “The only thing we have that is truly unique is us”. I can not be duplicated. I am me. I was searching in all the wrong places to figure out what set me apart. I was limiting myself to photography. How can I find something unique in something millions of people do? I needed to go outside of that. To my passions, “ It (photography) does help fuel one of my passions though: making a difference”.
Sure. People like my pictures. They hang them on their wall. They rehire me. I get a pretty good amount of comments saying something along the lines of, “You captured her personality perfectly”. But that is NOT enough.
Here is my favorite picture of my father and I from my childhood:
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